ASEAN Secretariat Launches Character Design Competition for the ASEAN Pavilion at the World Expo 2025 Osaka

21 March 2025 -

The ASEAN Secretariat invites creative talents from all ten ASEAN Member States to join an exciting competition to design the official character for the ASEAN Pavilion at the World Expo 2025 in Osaka, Japan. This competition offers a unique opportunity for skilled individuals to visualise the spirit and identity of the ASEAN Community on a global stage.

The creator of the winning entry will receive an exclusive invitation to the ASEAN Day celebration at World Expo 2025 Osaka on 8 August 2025. This prestigious reward includes two round-trip flight tickets, providing the winner with a rare opportunity to celebrate ASEAN’s achievements in Osaka.

Participants are encouraged to design a character that captures the spirit of ASEAN by incorporating elements of culture, tradition, and modernity. The competition welcomes entries from individuals in Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Viet Nam. The submission period will close on 3 April 2025 at 23:59 (GMT+7). For more detailed information, please visit: http://bit.ly/tor_apcharacter.

The ASEAN Pavilion will be open from 13 April to 13 October 2025.

ASEAN’s participation at the World Expo 2025 Osaka is supported through the Japan-ASEAN Integration Fund (JAIF).