Secretary-General of ASEAN Officiates ASEAN Pavilion at World Expo Osaka 2025

Secretary-General of ASEAN Officiates ASEAN Pavilion at World Expo Osaka 2025
13 April 2025 -

The ASEAN Pavilion at World Expo Osaka 2025 buzzed with excitement today as it officially opened its doors. The inauguration ceremony, held this morning, featured Dr. Kao Kim Hourn, Secretary-General of ASEAN, who delivered insightful opening remarks, highlighting the region’s dynamic spirit and collective vision for a sustainable future.

Dr. Kao Kim Hourn underscored the importance of having an ASEAN Pavilion in the Expo, stating that “ASEAN is committed to leveraging on the next six months to highlight the region’s tremendous potential, including in trade, investment, business, tourism, and connectivity.’’

A highlight of the opening ceremony was the unveiling of the ASEAN Pavilion’s character, developed through an open design competition among ASEAN nationals. The character design, met with enthusiastic applause, embodies the unity and diversity of the ASEAN Member States, and will serve as a friendly representative for the pavilion throughout the Expo. “Tenaya” designed by Aziez Nugroho from Indonesia, was selected as the winning character design.

The ASEAN Day, 8 August, will mark ASEAN’s 58th anniversary, commemorated in Jakarta and simultaneously at the heart of the Expo in Osaka. The ASEAN Pavilion will host ASEAN’s Special Day and take over the Expo with a vibrant celebration of the region’s culture and creativity, with a day filled with lively parades, dances, music and performances.

For further information on the latest programme, check out https://asean.org/expo-2025-osaka/.

ASEAN Secretariat’s participation at the World Expo 2025 Osaka is supported through the Japan-ASEAN Integration Fund (JAIF).