JAKARTA, 21 October 2025 - The Second Virtual Session for the “Resilience, Adaptability and Competitiveness: A Roadmap for the Health and Wellness Tourism Sector ASEAN SMEs in a Post-Crisis Age” successfully concluded on 21 October 2025.

Key stakeholders from across ASEAN Member States participated, providing crucial input to finalise the strategic Roadmap. This JAIF-funded project, hosted by Kenan Foundation Asia in cooperation with Office of Small and Medium Enterprises Promotion (OSMEP) Thailand, is a vital step toward equipping ASEAN’s MSMEs with the framework needed to enhance competitiveness, drive quality, and ensure the long-term resilience of the region’s Health & Wellness Tourism sector.

The participants of the Second Virtual Session for the “Resilience, Adaptability and Competitiveness: A Roadmap for the Health and Wellness Tourism Sector ASEAN SMEs in a Post-Crisis Age.”  

© JAIF Management Team