Effective information dissemination and awareness raising continue to be part of the important efforts to support ASEAN integration and community building. Indeed, information, along with media, lies at the core of promoting and fostering ASEAN’s identity building. With the formal establishment of the ASEAN Community in 2015, it plays an important role more than ever to synergise efforts across various sectors under the three pillars of the ASEAN Political-Security Community (APSC), ASEAN Economic Community (AEC), and ASEAN Socio-Cultural Community (ASCC), towards realising a rules-based, people-oriented, and people-centred ASEAN Community.
Source: ASEAN’s vision is captured in its overarching, inclusive message of “ASEAN: A Community of Opportunities for All.”
Guided by the ASEAN Strategic Plan for Information and Media 2016-2025, the ASEAN’s information sector strives to: 1) support other community pillars and sectors with their communication needs; 2) advocate the policies and initiatives implemented by ASEAN; and 3) sensitise ASEAN peoples to the benefits of ASEAN’s development. The sector also takes into account the ASEAN Communication Master Plan (ACMP)1, which provides a framework to communicate messages about the organisation, development, and vision of ASEAN and the ASEAN Community.
Japan has a long history of cooperation, both bilateral and multilateral, with ASEAN especially on television (TV) broadcasting. In 2016, at the first ASEAN-Japan Senior Official Meeting Responsible for Information (SOMRI+J) held in the Philippines, Japan and ASEAN further forged the partnership through the ASEAN-Japan Cooperation Initiative for Broadcasting and Television. Through this Initiative, Japan and ASEAN embarked on six projects2 by taking into account the current technological evolution and cultural and social characteristics of the region.
Areas of Support and
Various JAIF projects have been implemented in support of the key strategies of the ASEAN Strategic Plan for Information and Media 2016-2025. The following are the key achievements of the JAIF projects conducted to-date.
Capacity Building of ASEAN TV Broadcasters through Documentary Program Production on Marine Plastic Waste in ASEAN is currently ongoing aiming to enhance the capacity of documentary TV programme production and also to increase awareness of marine plastic waste problems.
1 ACMP I 2014-2017 and ACMP II 2018-2025; ACMP I was supported by the Government of Japan through the Japan-ASEAN Integration Fund (JAIF).
2 The six projects contributed to the ASEAN-Japan Initiative for Broadcasting and Television in 2016-2017) are (i) the 2nd ASEAN-Japan Television Festival; (ii) Documentary of ASEAN-Japan Partnership in Disaster Management and Cultural Exchange (both were under the category of “Promotion of cooperation in media and broadcasting”); (iii) ASEAN-Japan Workshop to Promote Authorized Online Distribution of Broadcasting Content (iv) Capacity Building of ASEAN TV Broadcasters through Documentary Program Production on ASEAN-Japan Cooperation (Commemoration of 50th Anniversary of ASEAN) (both were under the category of capacity building and human resource development); (v) ASEAN-Japan Media Information Literacy for the Youth, and (vi) ASEAN-Japan Workshop on Next Generation Broadcasting System (both were under the category of “Promotion of media networking, including new media”).