Supported by the Government of Japan through the Japan-ASEAN Integration Fund (JAIF), the US-ASEAN SME Academy has launched a timely e-learning course titled "Unlocking ASEAN’s Wellness Advantage: A Regional Toolkit for MSMEs." This program serves as a practical roadmap for local health and wellness tourism providers, helping Micro, Small, and Medium Enterprises (MSMEs) build resilience, adaptability, and competitiveness so they can successfully transition into regional, ASEAN-ready businesses.

The course is strategically divided into two modules designed to take businesses from foundational knowledge to operational readiness. Module 1 focuses on the broader regional landscape, covering market trends, consumer behavior, and country-level positioning to help learners identify exactly where opportunities exist. Module 2 shifts the focus to building trust and execution introducing essential standards, certifications, and quality expectations, while offering practical steps to boost a business's digital visibility and sustainable practices.