National Workshop: Thailand Medical and Wellness Tourism
Every year, millions of tourists come to Thailand to receive health and medical services, making the sub-sector a key contributor to Thailand’s overall tourism industry and small businesses, which accounts for 21.2% of GDP. Thailand and Bangkok’s hospitals are becoming very popular.
To strengthen the competitiveness of small businesses in the Medical and Health Tourism sector, Kenan Foundation Asia has partnered with Thailand’s Office of SMEs Promotion (OSMEP) on the “Enhancing Competitiveness of ASEAN SMEs through Cluster Development and International Standard Adherence” project supported by Government of Japan through Japan-ASEAN Integration Fund (JAIF). Under the project, Kenan delivered workshops region-wide to help small business owners form clusters and raise the standards of their products and services to meet international quality requirements. Presentation from the event can be downloaded on the provided link.